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๐Ÿ“„Plain Text vs.๐ŸŒHTML Content
๐Ÿ“„Plain Text vs.๐ŸŒHTML Content

Choosing the Right Format: Plain Text or Newsletter/HTML Content?

Yashal Vagadia avatar
Written by Yashal Vagadia
Updated over 10 months ago

Hello there, Saleshandy users! ๐Ÿ‘‹

Let's dive into a topic that might make you scratch your head when hitting that "compose" button: Plain Text vs. Newsletter/HTML Content. ๐Ÿ“„๐ŸŒ Get ready to unravel the mysteries of email vibes and make your messages pop!

Picture this: you're about to send an email, and you're faced with a choice. Do you go for the classic, no-frills look of plain text ๐Ÿ“œ, or do you let your creative juices flow with a fancy newsletter/HTML format ๐ŸŽจ? It's like deciding between your cozy old sweatshirt and a spiffy new outfit. Let's break it down.

Plain Text๐Ÿ“œ

Imagine sitting down for a heart-to-heart chat over coffee โ˜•. That's the vibe plain text emails give. They're like the friendly, handwritten note from your grandma. Simple, genuine, and straight to the point. No frills, no fuss. Just words, connecting you to your reader like pals catching up.

๐Ÿ‘ Pros

  • Reliability: Plain text is as universal as your love for pizza ๐Ÿ•. It's going look the same across all devices and email clients, no matter how ancient or cutting-edge.

  • Personal Touch: It's like whispering secrets to a friend. The lack of distractions lets your words shine through, forging a deep connection.

HTML Content๐ŸŒ

Imagine stepping into a glitzy party ๐Ÿฅณ where everything is dressed to impress. That's the aura of an HTML email. With images, colors, fonts, and layouts, you're creating an experience. Think of it as an email on steroids โ€“ packed with punchy visuals and clickable goodness.

๐Ÿ‘ Pros

  • Visual Feast: HTML lets you strut your stuff with eye-catching designs, emojis that wink ๐Ÿ˜‰, and buttons that scream, "Click me!"

  • Info Galore: You've got room to play! Embed videos ๐Ÿ“บ, showcase products ๐Ÿ›๏ธ, and guide readers with a clear layout.

Making a choice โ€“ Like Picking Ice Cream ๐Ÿฆ

Deciding between plain text and HTML is a bit like choosing ice cream flavors. Sometimes, you crave that nostalgic scoop of vanilla ๐Ÿจ, and other times, you want a rainbow explosion with sprinkles and a cherry on top ๐Ÿ’.

When to Go Plain

  • Cold Emailing: When you're reaching out to potential leads, a plain text email can come across as more personal and less sales, increasing your chances of getting a response. It's like striking up a genuine conversation rather than pitching a product.

  • Personal Notes: Sharing a heartfelt story? The plain text feels like a warm hug.

  • One-on-One: Conversations with clients or direct inquiries work best without distractions.

  • Speed Matters: Plain text loads faster than a cheetah on caffeine, perfect for quick updates.

When to Go HTML

  • Big Announcements: Launching a new product? HTML lets you shine a spotlight on it.

  • Newsletters: When you've got lots to share, HTML keeps everything organized and inviting.

  • Visual Impact: Sometimes, pictures say it better than words. Show off your new office puppy ๐Ÿถ!

In a Nutshell โ€“ Mix and Match! ๐Ÿฅœ๐Ÿซ

Boost Deliverability and Personalization with Text-Only Emails ๐Ÿ’Œ

We've made it super easy for you to know if you're in "Text Only Email" mode. You'll see a handy little chip at the bottom of your email editor indicating whether the feature is on or off. ๐Ÿ“œ๐Ÿ‘€ Hover over the chip, and you'll get a tooltip with all the deets about your current setting. ๐Ÿ› ๏ธ๐Ÿ’ก

Oh, and here's a cool twist โ€“ if you accidentally throw some HTML styling into your email while "Text Only Email [No HTML]" is on, our system will gently remind you with a confirmation modal. You can choose to send it as-is or go back to the drawing board. ๐Ÿšจ

Last but not least, when you send a test email from the editor, it will follow your "Text Only Email [No HTML]" setting. So, if it's on, you'll send a text-only test email; if it's off, it's business as usual. ๐Ÿ“ฌ๐Ÿš€ You can change this setting by navigating to Sequence Settings. To learn more about โ€‹Text-only email [No HTML]๐Ÿ’ฌ

Guess what? You don't have to be on Team Plain or Team HTML forever. Feel free to mix and match! Start with a friendly plain text intro, then hit 'em with a dazzling HTML surprise. It's like wearing your comfy sneakers with a snazzy jacket.

So, my email champs, whether you're in the mood for a cozy chat or a virtual fireworks display, remember: the choice is yours! Just like pizza toppings, there's no wrong answer.

Keep that email game strong, and keep connecting! ๐Ÿ’Œ๐Ÿš€

Mission accomplished; you've successfully learned When to Use Plain Text and When to use HTML. ๐Ÿ‘

Wishing you a delightful experience! โค๏ธ

Happy Selling. ๐Ÿค

Warmest regards,

Saleshandy Team

๐Ÿ‘‰ Next Steps

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๐Ÿ’ก Tip

Don't hesitate to reach out if you have any questions. We're available on chat and ready to help you quickly. ๐Ÿค—

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