Skip to main content
All CollectionsGetting StartedWriting Effective Cold Emails
πŸ“„Plain Text vs.🌐HTML Content
πŸ“„Plain Text vs.🌐HTML Content

Choosing the Right Format: Plain Text or Newsletter/HTML Content?

Yashal Vagadia avatar
Written by Yashal Vagadia
Updated over 11 months ago

Hello there, Saleshandy users! πŸ‘‹

Let's dive into a topic that might make you scratch your head when hitting that "compose" button: Plain Text vs. Newsletter/HTML Content. πŸ“„πŸŒ Get ready to unravel the mysteries of email vibes and make your messages pop!

Picture this: you're about to send an email, and you're faced with a choice. Do you go for the classic, no-frills look of plain text πŸ“œ, or do you let your creative juices flow with a fancy newsletter/HTML format 🎨? It's like deciding between your cozy old sweatshirt and a spiffy new outfit. Let's break it down.

Plain TextπŸ“œ

Imagine sitting down for a heart-to-heart chat over coffee β˜•. That's the vibe plain text emails give. They're like the friendly, handwritten note from your grandma. Simple, genuine, and straight to the point. No frills, no fuss. Just words, connecting you to your reader like pals catching up.

πŸ‘ Pros

  • Reliability: Plain text is as universal as your love for pizza πŸ•. It's going look the same across all devices and email clients, no matter how ancient or cutting-edge.

  • Personal Touch: It's like whispering secrets to a friend. The lack of distractions lets your words shine through, forging a deep connection.

HTML Content🌐

Imagine stepping into a glitzy party πŸ₯³ where everything is dressed to impress. That's the aura of an HTML email. With images, colors, fonts, and layouts, you're creating an experience. Think of it as an email on steroids – packed with punchy visuals and clickable goodness.

πŸ‘ Pros

  • Visual Feast: HTML lets you strut your stuff with eye-catching designs, emojis that wink πŸ˜‰, and buttons that scream, "Click me!"

  • Info Galore: You've got room to play! Embed videos πŸ“Ί, showcase products πŸ›οΈ, and guide readers with a clear layout.

Making a choice – Like Picking Ice Cream 🍦

Deciding between plain text and HTML is a bit like choosing ice cream flavors. Sometimes, you crave that nostalgic scoop of vanilla 🍨, and other times, you want a rainbow explosion with sprinkles and a cherry on top πŸ’.

When to Go Plain

  • Cold Emailing: When you're reaching out to potential leads, a plain text email can come across as more personal and less sales, increasing your chances of getting a response. It's like striking up a genuine conversation rather than pitching a product.

  • Personal Notes: Sharing a heartfelt story? The plain text feels like a warm hug.

  • One-on-One: Conversations with clients or direct inquiries work best without distractions.

  • Speed Matters: Plain text loads faster than a cheetah on caffeine, perfect for quick updates.

When to Go HTML

  • Big Announcements: Launching a new product? HTML lets you shine a spotlight on it.

  • Newsletters: When you've got lots to share, HTML keeps everything organized and inviting.

  • Visual Impact: Sometimes, pictures say it better than words. Show off your new office puppy 🐢!

In a Nutshell – Mix and Match! πŸ₯œπŸ«

Boost Deliverability and Personalization with Text-Only Emails πŸ’Œ

We've made it super easy for you to know if you're in "Text Only Email" mode. You'll see a handy little chip at the bottom of your email editor indicating whether the feature is on or off. πŸ“œπŸ‘€ Hover over the chip, and you'll get a tooltip with all the deets about your current setting. πŸ› οΈπŸ’‘

Oh, and here's a cool twist – if you accidentally throw some HTML styling into your email while "Text Only Email [No HTML]" is on, our system will gently remind you with a confirmation modal. You can choose to send it as-is or go back to the drawing board. 🚨

Last but not least, when you send a test email from the editor, it will follow your "Text Only Email [No HTML]" setting. So, if it's on, you'll send a text-only test email; if it's off, it's business as usual. πŸ“¬πŸš€ You can change this setting by navigating to Sequence Settings. To learn more about ​Text-only email [No HTML]πŸ’¬

Guess what? You don't have to be on Team Plain or Team HTML forever. Feel free to mix and match! Start with a friendly plain text intro, then hit 'em with a dazzling HTML surprise. It's like wearing your comfy sneakers with a snazzy jacket.

So, my email champs, whether you're in the mood for a cozy chat or a virtual fireworks display, remember: the choice is yours! Just like pizza toppings, there's no wrong answer.

Keep that email game strong, and keep connecting! πŸ’ŒπŸš€

Mission accomplished; you've successfully learned When to Use Plain Text and When to use HTML. πŸ‘

Wishing you a delightful experience! ❀️

Happy Selling. 🀝

Warmest regards,

Saleshandy Team

πŸ‘‰ Next Steps

Check out the below article If you want to know more about


πŸ’‘ Tip

Don't hesitate to reach out if you have any questions. We're available on chat and ready to help you quickly. πŸ€—

Did this answer your question?