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Email Preheader: What, Why, and How to Set It Up?

Learn how to catch the attention of your prospects even before they open your emails.

Yashal Vagadia avatar
Written by Yashal Vagadia
Updated over 3 weeks ago

Hello there, Saleshandy users! πŸ‘‹

Want to level up your email game and grab your prospects' attention even before they open your emails? πŸŽ―βœ‰οΈ

Let's dive into the magical world of Email Preheaders and learn how to make them work wonders for your email campaigns! πŸ§™β€β™‚οΈπŸ’Ό

✨Email Preheader

What is an Email Preheader? πŸ€”

Think of the email preheader as the sneak peek at the treasure hidden inside your email! The summary text follows the subject line when viewed in an inbox. πŸ”βœ¨

This powerful line of text can be the difference between someone eagerly opening your email or leaving it unopened! πŸ“₯πŸ’¬

How do I write an effective email? Check our masterclass from here πŸ’ͺ

Why is Email Preheader Important? 🌈

Email preheaders are like the secret to intrigue! πŸŽ‰ They give your prospects a glimpse of what's inside your email, compelling them to explore further. Captivating preheaders can improve open rates and make your email campaigns stand out! πŸš€πŸŒŸ

How Long Should an Email Preheader Be? πŸ“

Ah, the golden rule! Your email preheader text should be between 40-130 characters long. But remember, it depends on the email client and device your recipients use. Here are some handy tips:

  • Desktop Clients: The length of your subject line affects how much of your preview text is displayed. Keep it punchy and captivating!

  • Mobile Clients: Mobile preheader text is typically between 30 and 55 characters long. Short and sweet, yet captivating!

  • Long Preheader: Writing a longer preheader (with important points at the beginning) can be a good idea to avoid displaying unwanted text from your email campaign.

How to Use Email Preheader in Saleshandy? πŸ› οΈ

With Saleshandy, you're the master of your email preheader! 🎩✍️ Simply change your preheader text in the same place where you edit your subject line. It's easy-peasy!

Embrace the art of crafting enticing preheaders that intrigue your prospects to open your emails! πŸŒŸπŸ’Œ

Email preheader appears differently in different email clients. Gmail, Outlook, Yahoo, and various mobile clients show previews differently. Here’s an example in Gmail:

Even if you don’t need all of it, writing a long email preheader (with the important points at the beginning) can be a good idea so that you don’t accidentally display a line of text from the rest of your email campaign.

Embrace the art of email preheaders; you'll become the email wizard your prospects can't resist! πŸ§™β€β™‚οΈπŸ“§

Mission accomplished; you've successfully added Pre-Header to your Email. πŸ‘

Wishing you a delightful experience! ❀️

Happy Selling. 🀝

Warmest regards,

Saleshandy Team

πŸ‘‰ Next Steps

Check out the below article If you want to know more about


πŸ’‘ Tip

Don't hesitate to reach out if you have any questions. We're available on chat and ready to provide you with prompt assistance. πŸ€—

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