When reviewing analytics in Saleshandy, you’ll see two main types of reports: Sequence Reports and Email Reports. Both provide insights into your outreach, but they focus on different levels of data. Here’s how they compare:
Sequence Reports
Focus: Sequence-level performance
Purpose: Helps you understand how your campaigns (sequences) are performing across all the emails included in them.
Best For:
Comparing how different sequences are performing
Spotting which sequence generates more replies or conversions
Monitoring sequence health and improving steps
Email Reports
Focus: Individual email account and domain performance
Purpose: Helps you track how each connected email account or domain is performing within your outreach efforts.
Best For:
Troubleshooting deliverability issues by tracking open rates, reply rates, unsubscribe rates, and bounce rates.
Tracking Email Account deliverability on an individual level
Check how each domain is performing in terms of email deliverability
Getting granular-level insights into each email account and domain’s deliverability.
Comparison of Sequence Reports vs Email Reports
Feature | Sequence reports | Email Reports |
Level of Data | Campaign or Sequence | Email Account or Domain |
Key Use Case | See how sequences are performing | Check how email accounts are performing on different timeframe and sequences |
Metrics Tracked | Contacted, Opens, Replies, Unsubscribes, Sentiments, Deal Value | Emails Sent, Contacted, Opens, Replies, Bounces, Setup Score, Inbox Score, Domain checks (SPF, DKIM, DMARC), Blacklist status |
Filters
| By Sequence | By Email Account, Domain, ESP, Owner, Status |
Best For | Campaign-level insights for deliverability | Email account/domain level insights for deliverability |
FAQs
Q. Which report should I check first?
If you are reviewing campaign performance, start with Sequence Reports. If you are troubleshooting deliverability or account-level issues, start with Email Reports.
Q. Do I need to use both reports?
Yes. Sequence Reports tell you what’s working at the campaign level, while Email Reports show you how your accounts and domains are supporting those campaigns.
Q. Can I filter data in these reports?
In Sequence Reports, you filter by sequence.
In Email Reports, you can filter by email account, domain, ESP, account owner, or status.
Q. What if I see bounces or low inbox scores?
Use the Email Reports to quickly identify which account is having issues, then adjust sending limits, fix authentication (SPF, DKIM, DMARC), or rotate accounts as needed.