Sometimes, some (or many) emails in your email campaign get bounced for several reasons.
Since Saleshandy sends your emails using your email account connection, whenever an email is bounced and returned to your mailbox, the email status is updated as Bounced in the email campaign dashboard.
Below are some of the common reasons for email bounces:
1) The recipient's email is invalid or doesn't accept incoming emails temporarily: This is a prevalent reason for bounced emails. When your email provider attempts to deliver your emails to an email address that doesn't exist or is not accepting any emails currently, the email is bounced, and you receive an error email in return.
The only solution is to use a verified email list in your email campaigns to prevent such bounce emails. You can either have your mailing list verified before scheduling the email campaign, or you can use our email verification feature to get your list validated while scheduling an email campaign.
2) Your email account has exceeded the sending quota allotted by your email provider, or it's a newly created email account: SalesHandy users are allowed to send the emails as per the sending quota given by their respective email provider on their email account. This quota may vary for each user as the email provider dynamically defines it. When you create a new email account, the sending quota remains very low for a couple of months because most ESPs don't allow bulk sending from the beginning. The email account needs to get a proper warm-up before it's allowed to send a high number of emails regularly.
When you try to send more emails than the allowed limit by your email provider, your emails will start getting bounced. To prevent this, we request users to confirm their daily sending quota with their ESP before sending bulk emails on SalesHandy.
3) The recipient's email provider rejects your emails: Sometimes, recipients' email servers have email filtering, which scans all the incoming emails and filters out some emails based on some keywords. This makes an email bounce even if the recipient's email is valid. The sender can't control these types of bounced emails or SalesHandy because the recipient's email provider rejected your emails.
4) The emails are rejected because of the tracking domain in your emails: When you send emails through any email tracking tool such as SalesHandy, it carries the tracking domain of that tool. Having generic tracking domains in your emails makes your emails vulnerable to spam filters. This may make your emails get bounced in the email campaign. This is more common when using Gmail to send emails, as Gmail is considered astringent ESP.
SalesHandy offers a custom domain tracking feature that allows you to replace generic tracking domains with your own domain. This may help you prevent such bounces. We suggest that every user set a custom tracking domain because it helps you prevent any email deliverability issues due to tracking domains in your emails. You can click below to learn how to set up a custom tracking domain on your SalesHandy account.
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5) Your email provider is rejecting your emails as your email content is flagged as spam: When your email provider receives too many spam complaints from your recipients, your email content and domain get flagged for spamming. This leads to temporary/permanent account restrictions, so your emails start getting bounced. If you notice such restrictions from your email services
AI-Powered Bounce Detection
Saleshandy can also detect why your email got bounced. The system categorizes the bounces to help you know the reason and take corrective measures to improve deliverability.
In the email tab in your sequence, our new AI layer distinguishes between hard bounces and block bounces, enabling smarter handling of failed email sends.
For more understanding:
Block bounce means when your sending ESP doesn't allow your email accounts to send the email, it happens from the sender's end. This means there is a lack of authentication, unexpected volume, or the domain or IP has a poor reputation.
There can be several reasons of Block Bounces:
Bounce Type | Why the Email is Bounced | What to Do (Actions to remove Block Bounces) |
Spamblocked | The remote mail server has rejected this message due to the characteristics of spam. | Review postmaster data (Gmail, Microsoft) and complaint data to identify problematic campaigns, sending domains, or IPs. Check the Email Setup Score in Saleshandy to identify configuration issues. Improve content and list hygiene. |
Content | The message was filtered due to content. URLs or keywords are potentially malicious. | Review your content and test the removal of elements until you reach the inbox and isolate the offending text/URL. Check the Content Guide and Email Writing Score in Saleshandy for improvements. |
URL Block | Emails containing your URLs are blocked. URLs or keywords are potentially malicious. | Review your content and test the removal of elements until you reach the inbox and isolate the offending text/URL. |
High Unknown Address Percentage | Email is blocked due to a high quantity or percentage of unknown or inactive addresses on your list. | Improve list hygiene and remove invalid/inactive email addresses. Use Saleshandy EV Credits to verify your list before sending. |
Authentication | Message lacks required authentication. | If sending with an authenticated domain, validate configuration and ensure proper email authentication (SPF, DKIM, DMARC). Check Email Setup Score in Saleshandy for misconfigurations. |
Other | This email has been blocked by the recipient. | If encountered during the warming process, investigate further or adjust sending patterns. |
Hard Bounce means when the receiver's email address is not correct, so your email doesn't get delivered.
Retry Option: You will be able to retry sending emails in both the failed and block bounce categories. After 3 consecutive retries, a block bounce will be classified as a hard bounce.
🚨 Auto-Pause for Block Bounces
To protect the sender's reputation:
If an email account generates 5 consecutive block bounces, it will be automatically paused.
If this paused email account is the only one in a sequence, the entire sequence will also be paused.
⏸️'Pause' Status for Email Accounts
‘Pause’ status, which makes it much easier for you to resume your email sending:
Paused Account: You need to toggle the account back on—no need to re-enter credentials.
Disconnected Account: If an account is disconnected, you must reconnect by entering credentials again.
What is Block Bounce? What can I do if I get one?
What is Block Bounce? What can I do if I get one?
Block bounce means when your sending ESP doesn't allow your email accounts to send the email, it happens from the sender's end. This means there is a lack of authentication, unexpected volume, or the domain or IP has a poor reputation.
You can try to remove block bounces with the following actions.