You can purchase the cheapest & most relevant domain.

It doesn't have to be fancy.

From where? - Namecheap or Godaddy

domains ending with .com or .co are best for email deliverability.

followed by .org > .net > .io domains

Send a maximum of 25 emails per day per email account

Using only 3 or a maximum of 5 emails per domain.

Purchase emails from Google, Office 365 or other cold-email-friendly email providers like Maildoso.

Office 365 comparatively performs better & smoother than any other ESP.

Custom SMTP providers are not suggested.

When? - before doing anything on the new emails

Use our content guide

Do a/b testing

Use spintax to break the content pattern

Verify emails.

Ideal bounce rate < 3%, and anything over 3% is a red flag.

The ideal size of a cold email is < 60 words.

Reach out to target people who fit into your client persona(s) & can be your leads.

Throwing an arrow in the dark has never been a good strategy.

Little humour will hit the long road

The subject line shall have between 1 to 3 words. 4 max to max.

Avoid using emojis in subject lines; it (psychologically) gives marketing vibes.

No Links - if you must use a link, don't add any link to a suspicious domain. More importantly, no more than one link. If possible, use them in follow-up, and avoid them in the first email.

Attachment - a big no

Images / GIFs - fine, but keep it as small as possible in size

Signature - use it without any formatting & links & images - not even domains/wesbite

No HTML. only text-based email.

Keep a constant tab on deliverability.

Keep these websites handy & use them consistently: MailGenuis | Mail-tester | MailTrap | GlockApps