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Saleshandy Cold Email Best Practices
Saleshandy Cold Email Best Practices
Naitik Chavda avatar
Written by Naitik Chavda
Updated over a week ago

Use a Secondary Domain

  • You can purchase the cheapest & most relevant domain.

  • It doesn't have to be fancy.

  • From where? - Namecheap or Godaddy

  • domains ending with .com or .co are best for email deliverability.

  • followed by .org > .net > .io domains. ref this.

Volume & Email Accounts

  • send a maximum of 50 emails per day per email account

  • using only 3 or a maximum of 5 emails per domain.

  • Purchase emails from Office 365.

  • Office 365 comparatively performs better & smoother than any other ESP.

  • Custom SMTP providers are not suggested.

Set up DNS records

  • When? - before doing anything on the new emails

Identify and remove Spammy words

  • Use our content guide

  • Use spintax to break the content pattern

  • Verify emails.

  • Ideal bounce rate < 5%, but anything over 3% is a red flag.

Keep your copy short & on point

  • The ideal size of a cold email is < 60 words.

  • Ref this post.

  • Reach out to target people who fit into your client persona(s) & can be your leads.

  • Throwing an arrow in the dark has never been a good strategy.

  • Little humor will hit the long road

  • The subject line shall have between 1 to 3 words. 4 max to max.

  • Ref this post.

  • Avoid using emojis in subject lines; it (psychologically) gives marketing vibes.

Simple & clean email copy

  • Links - 1 in an email is fine, but try to avoid using them all.

  • If a link is a must-have, add it in the second email (follow-up) instead of the first email.

  • Attachment - a big no

  • Images / GIFs - fine, but keep it as small as possible in size

  • Signature - use it without any formatting & links & images

  • No HTML. only text-based email.

Constant (biweekly) check-up

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