Use a Secondary Domain
You can purchase the cheapest & most relevant domain.
It doesn't have to be fancy.
From where? - Namecheap or Godaddy
domains ending with .com or .co are best for email deliverability.
followed by .org > .net > .io domains
Volume & Email Accounts
Send a maximum of 25 emails per day per email account
Using only 3 or a maximum of 5 emails per domain.
Purchase emails from Google, Office 365 or other cold-email-friendly email providers like Maildoso.
Office 365 comparatively performs better & smoother than any other ESP.
Custom SMTP providers are not suggested.
Set up DNS records
When? - before doing anything on the new emails
Identify and remove Spammy words
Use our content guide
Do a/b testing
Use spintax to break the content pattern
Verify emails.
Ideal bounce rate < 3%, and anything over 3% is a red flag.
Keep your copy short & on point
The ideal size of a cold email is < 60 words.
Reach out to target people who fit into your client persona(s) & can be your leads.
Throwing an arrow in the dark has never been a good strategy.
Little humour will hit the long road
The subject line shall have between 1 to 3 words. 4 max to max.
Avoid using emojis in subject lines; it (psychologically) gives marketing vibes.
Simple & clean email copy
No Links - if you must use a link, don't add any link to a suspicious domain. More importantly, no more than one link. If possible, use them in follow-up, and avoid them in the first email.
Attachment - a big no
Images / GIFs - fine, but keep it as small as possible in size
Signature - use it without any formatting & links & images - not even domains/wesbite
No HTML. only text-based email.
Constant (biweekly) check-up
Keep a constant tab on deliverability.
Keep these websites handy & use them consistently: MailGenuis | Mail-tester | MailTrap | GlockApps