Follow these practices to set up your sending accounts, reach relevant prospects, and monitor your cold email campaigns.
1. Use a secondary domain for cold outreach
Use a separate domain for cold emails rather than the primary domain you use for customer conversations and everyday business communication. This reduces risk to your primary domain’s email reputation.
Choose a domain that:
Clearly relates to your business.
Is easy to read and recognize.
Does not contain confusing spellings or misleading brand names.
You can purchase domains and email accounts directly inside Saleshandy.
Saleshandy configures SPF, DKIM, and DMARC and automatically connects the purchased email accounts to your workspace. docs.saleshandy.com
To get started, go to Email Accounts → Add Email Account → Create new email infra.
For purchase instructions, see Email Infrastructure in Saleshandy.
2. Check email authentication before sending
SPF, DKIM, and DMARC help receiving email services verify that your emails are authorized to come from your domain.
If you purchased infrastructure through Saleshandy: These records are configured for you. docs.saleshandy.com
If you connected an account purchased elsewhere: Check that your domain’s SPF, DKIM, and DMARC records are correctly configured before launching a sequence.
For setup instructions, see Set up your domain’s SPF, DKIM, and DMARC records.
Authentication is an important foundation, but it does not guarantee inbox placement. Your sending behavior, prospect list, and recipient responses also matter.
3. Keep sending volume controlled
Saleshandy’s existing guidance recommends a maximum of 30-50 campaign emails per day per email account. Treat this as a recommended ceiling, not a target every new account should immediately reach. docs.saleshandy.com
Start with a lower volume for new accounts.
Increase volume gradually while monitoring bounces and deliverability.
Avoid sudden sending spikes.
Account for follow-ups when planning daily volume, not just first emails.
If you need more sending capacity, spread outreach across additional properly configured accounts rather than sharply increasing volume from one mailbox.
Saleshandy’s email infrastructure supports purchasing up to five email accounts per domain.
This is a setup limit, not a guarantee of safe sending volume. docs.saleshandy.com
4. Verify your prospects before adding them to a sequence
Send to people who fit your target customer profile and have a clear reason to hear from you.
Before launching:
Verify email addresses and remove invalid addresses.
Remove duplicate prospects.
Exclude people who have opted out or asked not to be contacted.
Check that the prospect’s role and company match your offer.
Watch your bounce rate after launch. If it reaches 3% or more, pause the affected sending and investigate your list and account setup before continuing. The existing Saleshandy guidance identifies rates above 3% as a red flag. docs.saleshandy.com
5. Keep each email focused on one relevant reason to reply
Make it easy for the recipient to understand:
Why you are contacting them.
How your offer relates to their work.
What you want them to do next.
Use short paragraphs, plain language, and one clear call to action. Remove details that do not help the recipient decide whether to respond.
Keep subject lines short and accurate. Avoid misleading subjects, exaggerated claims, and fake reply prefixes such as “Re:” when there is no existing conversation.
Personalize with relevant information, not just the recipient’s name or company.
6. Keep formatting simple
Write emails that are easy to read without images or elaborate formatting.
Avoid unnecessary links, especially in your first email.
If a link is needed, use a recognizable, relevant destination.
Avoid unsolicited attachments in the first email.
Keep your signature simple and identify yourself clearly.
Do not make images or GIFs essential to understanding your message.
Give recipients a clear way to opt out, and honor removal requests promptly.
7. Make follow-ups useful
Use follow-ups to add something relevant rather than repeat the same request.
You can:
Explain a different use case.
Share a relevant example.
Clarify the problem you help solve.
Ask a simpler, more specific question.
Allow time between messages. Stop follow-ups when a prospect replies or opts out.
8. Monitor campaigns and investigate changes early
Check performance regularly, especially after launching a new sequence, changing your list source, or increasing volume.
Watch for:
Rising bounce rates.
Account disconnections or sending errors.
Changes in inbox placement.
Negative replies or removal requests.
A sustained drop in replies.
Use Inbox Radar to check inbox placement alongside your campaign results. The existing article recommends it for deliverability monitoring. docs.saleshandy.com
If performance drops, review the affected accounts, list, recent volume changes, and email content before increasing sends.