Cold email personalization is more challenging and broader than it appears.
Most teams rely on simple merge tags like {{first_name}} or {{company_name}}. But prospects already know these tricks.
They’ve seen the same email opening line from most senders, “Hi John, I noticed you work at Acme,” a hundred times before, and they ignore it.
What arises this issue?
Prospect data from databases is often messy, incomplete, or irrelevant.
SDRs and marketers waste hours trying to clean it up manually, but still end up with generic, robotic emails.
The result: low reply rates, burnt-out teams, and campaigns that fail to deliver ROI.
Hence, personalization that feels surface-level won’t attract or engage anymore. Prospects don’t care if you know their name. They care if you understand their world, their role, their challenges, and their industry trends.
Without a deeper layer of enrichment, your outreach feels forgettable. And forgettable emails never get replies.
What is AI Prospect Enrichment?
AI Prospect Enrichment helps add more relevant information about your prospects in the form of prospect columns, which are automatically saved as merge tags.
Instead of sending plain emails that just say “Hi {{first_name}}, I noticed you work at {{company_name}},” this feature fills in the missing details about your prospects and turns them into insights you can actually use, all with the help of AI and web search.
It takes messy or incomplete data from your lead lists and transforms it into personal, relevant talking points that make your email feel like it was written just for that person.
For example:
1: Instead of: “Hi John, I noticed you work at Acme.”
2: You get: “Hi John, I saw your team at Acme just launched a new SaaS product, a big step forward for a Head of Growth like you.”
Did you notice the difference between the two examples above?
The first feels generic. The second feels human.
That’s what AI Prospect Enrichment does for every email, at scale.
What are the Possible Options Available in Saleshandy to Enrich Prospects?
To enrich your prospects, Saleshandy offers two possible and important options.
1: Enrich leads using ready-made templates
If you want speed and convenience, this is the fastest way.
Just pick a template (like email subject line generator, icebreakers, or research notes).
AI automatically fills in the details for each prospect.
Perfect for when you need quick personalization at scale without writing your own prompts.
Think of it as plug-and-play personalization, allowing you to enrich your leads in seconds.
2: Enrich your prospects with AI custom prompts
If you want more control, you can write your own instructions for AI.
Use merge tags like {{first_name}}, {{job_title}}, or {{company_name}}.
Tell AI exactly how you want the enrichment to look.
You can also update your existing prospect columns (like job titles or industries) to make them more meaningful and usable in campaigns.
Great for teams that want specific messaging or need to fix and improve the data they already have.
How to Enrich Your Leads using AI Prospect Enrichment?
Step 1: Click On the Prospects Tab
After logging in to Saleshandy, click on the prospects tab menu on the left.
Now, click the Enrich Leads button to display possible options for enriching your existing prospects.
Step 2: Choose How You Would Like to Enrich Your Leads
Get started with AI Prospect Enrichment by choosing from any one of the enrichment options.
Enrich Leads Using Ready-made Templates
First, click on the Ready-made template option.
Scroll down to view the various professional templates listed on the tab.
Now, select any one template that fits perfectly for your AI Prospect Enrichment requirement.
Edit the column name by giving a proper title
Now, either turn on the web search for better results or simply use your preferred AI model to enrich the prospect columns.
Tweak the prompt if you wish to get the best output
Select the output format from the dropdown menu (default, one word, email, comma separated values, bullet points, number list, HTML Snippet)
Click on preview to check the modal response for different prospects
Click on Save template if you want to save it as a new template or update an existing one
Save the enriched column by clicking on the save button for the ‘n’ of the rows from the listed option.
Enrich Prospects Using Custom Prompt
First, click on the Enrich with prompt option.
Select the AI model you wish to conduct the research from the existing models: GPT-5, GPT-4.1, GPT-4.1 Mini, Claude, Perplexity, Gemini, etc.
To enrich lead qualitatively, turn on the web search option.
Now, enter the instructions (basically your custom AI prompt) to enrich the leads.
Edit the column name by giving a proper title.
Select the output format from the dropdown menu (default, one word, email, comma separated values, bullet points, number list, HTML Snippet)
Click on preview to check the modal response for different prospects
Click on Save template if you want to save it as a new template or update an existing one
Save the enriched column by clicking on the save button for the ‘n’ of the rows from the listed option.
Now, if you want to edit an existing prospect column, you can perform the same steps by simply choosing the column to update.
How Can I Use the Enriched Prospects in My Email Sequence?
After adding the new custom AI prompt or using any existing template for enriching the leads, you can scroll through the prospect filters to check if your enriched column is added to the list.
Next, go to any of the email sequences that you wish to use with the enriched prospect data.
Check if your enriched leads are added to the email sequence by selecting the updated merge tag options.
Use the relevant prospect tag or filter to make your emails more personal and human.
Frequently Asked Questions
1. Do I need technical skills to enrich my prospects?
Not at all. You just choose between ready-made templates or write a simple prompt with merge tags. The tool does the heavy lifting for you.
2. Can I edit or update the enriched data later?
Yes. You can update existing prospect columns or re-run the enrichment if you’re not happy with the results. You’re always in control.
3. Will AI Prospect Enrichment use up a lot of credits?
No. You can preview results before saving, and you decide how many rows to enrich. This helps you manage your credits wisely.
4. How accurate is the enrichment?
AI Prospect Enrichment utilizes powerful models (such as GPT, Claude, Gemini, and Perplexity). Still, since no AI is perfect, you can always edit or re-run the output until it feels right.
5. Can this work for large prospect lists?
Yes. AI Prospect Enrichment can handle bulk data and enrich up to 100,000+ prospects in a single run, making it great for scaling outreach.
6. How is this different from just using merge tags?
Merge tags repeat basic info like name or company. AI Prospect Enrichment transforms messy or incomplete data into insights that make emails feel researched, human, and 1:1 at scale.