Saleshandy

ESP Matching is a feature that helps you match your sending email accounts with the ESPs of your prospects—currently limited to Google (Gmail/GSuite) and Microsoft (Outlook/Office 365).

Once this feature is turned on, Saleshandy will automatically detect the ESPs of your connected email accounts and the ESPs of your prospects, ensuring that your emails reach the right inboxes in the most optimal way.

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Exact ESP Match (Google to Google, Microsoft to Microsoft) still takes priority when available.

If your prospect’s ESP is Google or Microsoft and you don’t have the matching account type:

- But you do have an “Other” account connected: Emails will be sent from that Other account.
- If you only have a mismatched account (Google vs. Microsoft) and no “Other”: Emails will not be sent.

If your prospect’s ESP is Other, emails can be sent from any connected account.

1. Exact ESP Match (Google to Google, Microsoft to Microsoft) still takes priority when available.
2. If your prospect’s ESP is Google or Microsoft and you don’t have the matching account type:
 - But you do have an “Other” account connected: Emails will be sent from that Other account.
 - If you only have a mismatched account (Google vs. Microsoft) and no “Other”: Emails will not be sent.
3. If your prospect’s ESP is Other, emails can be sent from any connected account.
 
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Turning on ESP Matching is simple and can be done at both sequence and global levels.

To enable ESP Matching in Saleshandy, go to Sequences &gt; select the desired sequence &gt; Settings &gt; and find the option to turn ESP Matching ON or OFF. Simply toggle it to ON if you’d like emails in this sequence to follow the ESP Matching rules.

When enabled, ESP Matching will only send emails if a matching ESP account is available for each prospect. If disabled, emails will send as they currently do without ESP filtering.

If you have any questions about the article above, feel free to reach out to Saleshandy <a href="mailto:support@saleshandy.com" target="_blank" rel="nofollow noopener noreferrer">support</a>—we’re just a chat away! 😄

Prospect’s ESP	Connected Account(s)	Will Email Be Sent?
Google	- Google (optionally with Microsoft or Other)	Yes – Sent from Google account
	- No Google, but at least one Other account	Yes – Sent from Other account (fallback if no Google account exists)
	- Microsoft only (no Google or Other)	No – Email is not sent
Microsoft	- Microsoft (optionally with Google or Other)	Yes – Sent from Microsoft account
	- No Microsoft, but at least one Other account	Yes – Sent from Other account (fallback if no Microsoft account exists)
	- Google only (no Microsoft or Other)	No – Email is not sent
Other (Yahoo, AOL, etc.)	- Any connected account(s) (Google, Microsoft, or Other)	Yes – Sent from any connected account (no matching restriction for non-Google/Microsoft)

ESP Matching Case Summary

How This Works in Practice

How to Enable ESP Matching

Sequence-Level ESP Matching: