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Why we do not recommend link tracking?
Why we do not recommend link tracking?
Naitik Chavda avatar
Written by Naitik Chavda
Updated over a week ago

Link tracking? What's the trouble?

Link tracking (also known as click tracking) is great for knowing who clicked the link on your emails. But it might negatively affect the deliverability of your emails since email service providers are filtering such links.

What if the link on the text takes you to when you click on it. This can be used as malpractice by scammers to harm the recipients.

A user who opens the tracked link is taken through a kind of web gateway. The user cannot see that gateway (web address changes in the process) and is taken to the actual website right away, but this gateway is enough for the system to record a CLICK from you.

Due to this reason, companies like Google protect their users by monitoring and filtering out messages that contain redirect links. (You can read more about Google's Spam and suspicious emails policy here.)

With a little bit of know-how, you can easily distinguish between clean and tracking links. (Remember, so can your prospects.)

How to check if a link is tracked (contains a redirect)?

  1. Move your cursor over the link in the message.

  2. At the bottom of the screen, you will see the full address of that link, whereas if the link is going to redirect you to another page (for tracking or otherwise), it will be different.

Is there some better practice for link tracking?

Yes, a link might be added to a text fragment like this one.

While the one here takes you to a related article, you can also use this to your advantage with link tracking. Text fragments containing tracking links do not pass through strict filtering and won't impact your deliverability as much.

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